Define your perfect B2B customer in 10 minutes or less.

Download Your Ideal Customer Profile Template – Free

Tired of chasing low-quality leads? Use this no-fluff, battle-tested ICP builder to lock in who you should actually be selling to. Built for small teams who need clarity, fast.

📄 Copy-and-paste ICP template in Google Docs, Airtable, or Typeform
🎯 Firmographic targeting prompts to get laser focused
AR
Anna Rodriguez
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You’re wasting time on the wrong leads.

You own a small B2B business… but your targeting’s a mess.

you’re still relying on gut instinct to figure out who to sell to, this free checklist changes that. It’s a shortcut to sharper prospecting—and smarter sales systems.

The wrong targeting = wasted time + wasted spend

You’re not landing leads because you’re not aiming right.

gets slow and painful when you don’t know who you’re talking to. This leads to bad lists, weak outreach, and low conversion. You’re not alone—but you don’t have to stay there.

You're chasing the wrong customers

Build a smarter ICP, fast

This template gives you a fast way to cut the noise and zero in on who actually buys from you.

You're stuck with low-quality leads

Qualify better from day one

No more spraying and praying. Use firmographic filters and strategic prompts to build precise targeting.

You’re burning budget on bad data

Stop wasting money on misaligned outreach

Use the template to fix your funnel at the top—where all the leaks begin.

What changes after you use it?

A sharper ICP makes everything downstream easier.

From faster prospecting to better replies and cleaner lead lists, this checklist creates real clarity in your sales motion.

Nail your targeting from the top
Lock in your best-fit customerNo more guesswork. Know exactly who you're trying to reach—and how to filter them.
  • Firmographic filters by industry, size, tools used
  • Persona-based prompts that reveal buying behavior
  • Simple format: copy, paste, and customize
Build high-intent lists
Increase quality and conversionBetter targeting means better leads, and better leads close faster.
  • Attract buyers who actually need your solution
  • Say no to bad-fit leads earlier
  • Make cold outreach more relevant and personal
Skip the ‘spray and pray’
Save time and moneyCut list-building time and stop wasting cash on bad campaigns.
  • Qualify leads faster with fewer clicks
  • Fewer dead-end calls and emails
  • Data that actually works with your sales stack
The tool that gets your targeting unstuck

Everything you need to define your ICP—quickly

This isn’t another vague worksheet. It’s a strategic tool designed for real sales teams doing real work.

  • Google Doc, Airtable, and Typeform versions included
  • Firmographic filtering checklist
  • Buyer persona prompts with examples
  • Niche targeting framework with real B2B use cases
Every hour you wait is another lead you miss

Grab your free copy now

No spam. No fluff. Just an instant download you can use today.

Step 1

Enter your email

We’ll send the template directly to your inbox—no strings attached.

Step 2

Get instant access

Download the ICP Builder in your preferred format—Google Doc, Airtable, or interactive Typeform.

Step 3

Start using Ghostie

Once you define your ICP, use Ghostie’s filters to start targeting those accounts in real-time.

Ready to dial in your sales?

Frequently asked questions

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